Build a clearer growth system.
I help brands, publishers and service businesses connect acquisition, conversion, measurement and revenue through growth strategy, paid media, analytics and AI-powered growth systems.
Based in Dhaka, Bangladesh, working remotely with international clients.
Practical operator depth
15+ years of experience since May 2011.
Cumulative media managed
Managed $5M+ in cumulative paid-media spend across multiple markets and platforms.
Publisher + growth depth
Publisher-side ad operations, programmatic advertising, performance marketing and growth strategy.
The linear funnel is not enough.
Modern growth happens through connected loops across paid media, search, content, conversion, measurement and learning. The goal is not more activity. It is a system in which each decision improves the next one.
See the operating model →Five stages, in this order, every time.
A campaign is a component. A growth system connects the components so learning compounds across each cycle.
Acquisition
Choose channels, audiences and messages around real demand.
Conversion
Align offers, landing experiences and lead quality before spend scales.
Measurement
Define tracking and reporting so decisions reflect useful commercial signals.
Optimisation
Test creative, targeting, bidding and pages with clear operating rules.
Learning
Feed insights back into the next strategic decision so performance compounds.
Senior strategy across growth, media and monetisation.
Growth & performance strategy
Connect acquisition, conversion, measurement and commercial priorities into one operating model.
Explore service →Performance marketing & paid media
Build paid acquisition around qualified demand, conversion quality and disciplined optimisation.
Explore service →Measurement, analytics & conversion
Strengthen tracking, reporting, landing-page alignment and the decisions that happen before scaling.
Explore service →AI-powered growth strategy
Use AI to improve research, workflows and decision support while keeping human judgement in the loop.
Explore service →SEO, AEO & GEO
Improve visibility across search, answer engines and generative discovery with useful owned context.
Explore service →Programmatic & publisher monetisation
Connect programmatic media, AdTech operations and publisher revenue strategy with measurable commercial decisions.
Explore service →Teams that need clearer growth decisions.
Growth-stage businesses
Founders, CEOs, CMOs and marketing leaders who need acquisition, conversion and measurement to work as one system.
Publishers and media owners
Teams working across programmatic advertising, ad operations, inventory strategy and publisher monetisation.
Marketing and service teams
Senior marketers and service businesses that need strategic support across paid media, analytics, search and AI-powered workflows.
Three ways to start.
Choose the level of support that fits the decision in front of you.
Growth system diagnosis
Identify the acquisition, conversion and measurement constraints that deserve attention first.
Strategy & system rebuild
Rework the structure around growth, media, measurement and decision-making.
Ongoing strategic advisory
Senior guidance for prioritisation, optimisation, learning and growth decisions over time.
Fifteen years, publisher to growth strategy.
Liton Kobir is a Growth & Performance Marketing Strategist. 15+ years of experience since May 2011.
Experience across publisher-side ad operations, programmatic advertising, performance marketing and growth strategy creates a practical view of how media, measurement, monetisation and growth decisions connect.
15+ years of experience since May 2011.
Managed $5M+ in cumulative paid-media spend across multiple markets and platforms.
Google Ads certified, with experience managing accounts under Google Partner agency status since 2015.
Hands-on experience in publisher monetisation, ad operations, inventory optimisation, AdSense, GAM360, AdX and programmatic advertising.
What people say about working with me.
Selected recommendations from people I have worked with across digital advertising, AdTech, performance marketing and related work.
Liton was always on top of things, communicating proactively and suggesting practical solutions. We could rely on him and his team to deliver on time, with great attention to detail and quality. I would recommend Liton for technical work and team management.
Liton is a true expert in search engine optimization. His understanding of SEO best practices, algorithms and industry trends is evident in his work. He has a strong ability to analyse websites, identify opportunities for improvement and implement strategies that enhance online visibility.
I observed Liton’s deep understanding of digital marketing strategies, trends and techniques. I found him committed, collaborative and approachable. I highly recommend Liton to organisations seeking a digital marketing professional who can make a positive impact.
Global exposure, practical depth.
Worked across APAC, US, EU, Middle East, Australia, New Zealand, Canada, UK, KSA, UAE, Turkey, Singapore, Southeast Asia, and Bangladesh.
Worked across immigration and migration services, transport and rentals, education, real estate, e-commerce and publisher monetisation.
Field notes for better growth decisions.
A broader set of topics across growth strategy, paid media, measurement, AI search and publisher monetisation.
Campaigns are components, not growth systems
Why growth needs connected acquisition, conversion, measurement and learning.
Read article →Define lead quality before you optimise anything
Why better optimisation starts with a clearer definition of a valuable lead.
Read article →AI search rewards clear entities and owned context
How consistent entities and useful owned content improve AI-search visibility.
Read article →Qualified demand matters more than cheap traffic
A decision-focused view of traffic quality, conversion quality and media efficiency.
Read more →Use AI to improve judgement, not remove it
Where AI supports research, workflows and execution without replacing strategy.
Read more →Publisher monetisation is an operating model
Why inventory, ad operations and commercial strategy need the same system view.
Read more →Straight answers before we speak.
If growth feels fragmented, start with the system.
Share the problem, the commercial context and what you are trying to improve. The first conversation should clarify the decision before it adds more activity.
Start a growth conversation →